Fashion in Japan

interview published on 02/01/2010 in New York Times

2010-01-10T23:24:00.000-08:00

Happy New Year !

Hereafter an interview published on 02/01/2010 in New York Times

http://www.nytimes.com/2010/01/02/business/global/02cool.html

Best regards,

Loic Bizel

Check this month Trendsletter : www.fashioninjapan.com/Monthly_Trendsletter.htm !

________________________________________________________________

LeBiz Tokyo - Fashion Consulting

loic@fashioninjapan.com

tel : 81-(0)90-3680-0836

fax : 81-(0)3-5721-8486

skype me : callto://loic_bizel

http://www.fashioninjapan.com : Open_your_Eyes and Imagine_the_FUTURE

http://www.lebiz-consulting.com : Develop your sales in Japan

http://www.tokyofashiontour.com : Shopping & guided visit of the best retailers in Tokyo

Follow Tokyo Fashion Trends on :

http://twitter.com/FashionJapan

http://www.facebook.com/group.php?gid=182027381363&ref=mf

http://www.linkedin.com : "Japanese Fashion Trends"

________________________________________________________________

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WINTER 2009 _ TRENDSLETTER : TOKYO FASHION KEYWORDS

2009-12-01T20:10:00.000-08:00

Dear Fashion in Japan fan,

Cold weather is coming and Japanese trendsetters are adapting their look to the cold ! While leather blousons trends (Special Report section) are still around, lots of different outerwear can now be seen in the streets of Tokyo.

SOCIAL MEDIAS NEWS : In order for you to follow us more regularly, we have started new groups on Linkedin ("Japanese Fashion Trends"), Facebook ("FashionJapan") and Twitter ("FashionJapan"). In the meantime, we are now redesigning our blog to make it more reader-friendly.

CHRISTMAS GIFT : And because Christmas is coming (together with the swine flu), we have found very cute and useful Hello Kitty facial masks that you might like to offer to your friends !

WINTER 2009 - JAPANESE FASHION KEYWORDS

Women Fashion Keywords

Outer : wool duffle coat, no collar border coat, no collar tweed coat, wool trench coat, mouton coat, stand collar coat, hooded coat, short coat, mods coat, mods coat with fur, hooded cape, balloon sleeve coat, mink fur collar coat, tailored coat, knit coat, fur collar p-coat, military coat, military jacket with studs, down jacket, N-3B jacket, jacquard knit down jacket, no button tailored jacket, studs rider’s jacket, lame-cloth tweed jacket, hooded maxi parka –

Tops : stand collar knit cardigan, belted knit cardigan, fur collar knit long cardigan, cashmere border cardigan, marin cardigan, mohair spangle knit, wool rib turtleneck knit, jacquard knit, cashmere v-neck knit, pullover knit, sleeveless dress, plunging neck dress, lace sleeveless dress, little white dress, silk chiffon belted dress, drape vest, cowichan vest, wool knit vest, fringe vest, denim vest, corduroy x boa vest, sequin vest, flower print combinaison, border OP, long camisole OP, lace bare top OP, print chiffon OP, v-neck border knit OP, jacquard OP, silk jersey OP, block check shirt OP, sequin OP, lace OP, tunic T-shirt, big T-shirt, print tunic, spangle knit tunic, 2-way knit tunic, stripe shirt, check flannel shirt, regular collar shirt, button-down shirt, flannel shirt, corset, silk tank top, spangle tank top –

Bottoms : check short pants, denim short pants, jacquard knit short pants, satin cropped pants, shiny pants, wool straight pants, jodhpurs pants, damage skinny denim pants, houndstooth print culotte, gathered skirt, silk tiered skirt, spangle gathered skirt, lame-cloth border skirt, kilt skirt –

Shoes : enamel pumps, studs pumps, suede knee high boots, suede x herringbone long boots, leather long boots, suede bootee, suede short boots, nubuck long boots, leather western boots, patchwork boots, boa boots, studs lace-up short boots,fake mouton x patent boots, sneaker, suede flat shoes, check ballet shoes, –

Accessories : metallic leather clutch bag, quilting bag, sequin bag, mouton bag, glitter bag, embroidery tote bag, suede fringe shoulder bag, fake fur tote bag, lingerie case, daypack, flower katyusha (hair band), hat, multi border knit cap, cocktail beret, chou-chou, wool glove, satin glove, mitten, multi border knit mitten, check stole, ribbon stole, print scarf, muffler, ear muffler, necklace, gold cross necklace, spangle ribbon x pearl necklace, pearl long necklace, bangle, studs bangle, studs 3-piece bangle, pearl cuffs, spangle belt, ribbon belt, suspender, fleece blanket, fox fur mobile phone strap, over knee socks, lame-cloth tights, sequin leggings, velour leggings, lace leggings, step on leggings, denim leggings, –

Materials : Rugged fleece, fur, leather, wool, cashmere, mohair, silk, satin, gold, sequin, spangles, studs, cut & sewn, denim, –

Colors, patterns : irregular border, multi border, animal print, leopard print, houndstooth print, monotone, white, leggings withflower print, zip print, stars print, –

Style : tailored jacket x sequin top, color combination down jacket, glitter wear, velour x satin OP, blouse with necklace, tulle x spangle belted OP, cut & sewn top x pearl necklace, tights x leg warmer, middle boots x loose socks x tights, layered style, party rock, ethnic vintage, street, girly vintage, gorgeous, –

and much more on http://www.fashioninjapan.com/

Men Fashion Keywords

Outer : hooded blouson, mouton blouson, leather blouson, hooded leather blouson, sports reversible blouson, M-65 blouson, duffle coat, tight duffle coat, wool duffle coat, wool trench coat, double breasted trench coat, washed trench coat, mods coat, chesterfield coat, nylon quilting coat, cotton wool reversible coat, wool P-coat, moleton wool P-coat, short P-coat, N-3B down coat, cashmere moleton coat, lamb wool glen check coat, 6-way coat, wool quilting coat, caramel chester coat, stadium jacket, plaid varsity jacket, nylon down jacket, tyrolean jacket, ranch jacket, tweed jacket, quilted jacket, wool down jacket, wool 2-button jacket, Harris tweed safari jacket, houndstooth 3-button jacket, block check loose fit military jacket, shell jacket, field jacket, denim hooded bomber jacket, leather bomber jacket, leather flight jacket, leather single rider’s jacket, double rider’s jacket, ripped biker jacket, corduroy shooting jacket, velvet jacket, leather cocktail jacket, hickory jacket, wool mountain parka, leather hooded parka –

Tops : turtleneck knit, cashmere cable knit, jackard knit, cowichan knit, shawl collar knit, stand collar knit, fisherman’s knit, shettland woll knit, fair isle v-neck, stand collar knit cardigan, fair isle cardigan, shawl collar knit cardigan, leopard cardigan, long cardigan, gingham check shirt, cotton flannel check shirt, button-down shirt, check button-down shirt, 3-button shirt, tattersall check shirt, pinhole collar shirt, cotton shirt, fake layered flannel shirt, oversize drappe back shirt, print long Tee, graphic T-shirt, wool down vest, lamb wool knit vest, v-neck knit vest, sharkskin vest, nylon down vest, stole knit vest, fake suede and tartan check reversible down vest, down and padded outer –

Bottoms : wool check pants, wool pants, corduroy pants, wool check pants, slack pants, 2 tuck trousers, wool stripe pants, chino pants, utility pants, hickory painter pants, cropped pants, denim sarrouel pants, damage denim pants, blue denim, white denim, skinny denim, white shredded jeans, leather twisted jeans, knit shorts, patchwork turn up short –

Shoes : suede side gore boots, suede chukka boots, moccasin boots, cordovan lace-up boots, suede lace-up boots, engineer boots, mountain boots, suede saddle shoes, suede monk strap shoes, leather wing tip shoes, sandal, sneaker, shiny sneaker –

Accessories : arm warmer, wool houndstooth print stole, wool stole, wool reversible stole, wool glen check stole, wool tartan check stole, dot stole, check scarf, skull scarf, star pattern muffler, check muffler, bars & blocks muffler, felt hat, ear muff knit cap, wool knit cap, moleton wool cap, 1 button knit cap, hickory military cap, leather glove, wool muffler, knit glove, reversible ring belt, suede belt, canvas x leather tote bag, canvas shoulder bag, messenger bag, rucksack bag, silk tie, cashmere tie, wool check tie, wool one point tie, necklace, silver crest necklace, big chain necklace, sunglasses –

Materials : mouton wool, lamb wool, cashmere, nylon, sweat, plaid, cotton, denim, leather, suede, hickory, silver –

Colors, patterns : gingham, check, fair isle, houndstooth, tartan, dot, cable, jackqard, fur, caramel, black, grey, green, coyotte beige, coffee bean, blue denim, white denim –

Style : leggings x wool shorts x sandal, sweat x fake leather rider’s jacket, denim x chester coat, buffalo check shirt x down vest, American casual cowichan zip-up knit x down vest, simple rider’s jacket x down vest, hooded zip-up sweat x wool down vest, half zip-up high gauge knit x wool down vest American casual loose fit crew neck T-shirt x long cardigan, denim shirt x down vest, message T-shirt x military blouson, grey sweat parka x wool duffle coat, shoulder & elbow patched command knit x quilted jacket, check shirt x down jacket, quilted liner x fake fur detachable hood, layered inner down vest x coat, Off-On, outdoor-urban, wild-chic, urban, high-street, gothic, punk colorful style –

and much more on http://www.fashioninjapan.com/

To advertise on www.fashioninjapan.com, 3 MILLION page views / month, please contact Loic Bizel (loic@fashioninjapan.com )

Talk to you next month !

Thank you and best regards,

Loic Bizel
loic@fashioninjapan.com

Our other services :
www.lebiz-consulting.com : Develop your Sales in Japan
www.tokyofashiontour.com : Commented and guided shopping in Tokyo

To advertise on www.fashioninjapan.com, please contact Loic Bizel (loic@fashioninjapan.com)

interview published on 30/11/2009 in Fashion Daily News

2009-11-30T16:28:00.000-08:00

Loic Bizel said in an interview published on 30/11/2009 in Fashion Daily News :

"Les Japonais consommeront encore du luxe a condition qu'il soit irreprochable"

"Japanese will continue to buy luxury brands as long as they are perfect"

Sorry the attached article is in French !

Talk to you soon.

Best regards,

Loic Bizel

www.fashioninjapan.com

Hello Kitty Trendy Facial Masks

2009-11-19T19:20:00.000-08:00

Hi everybody !

For all the Hello Kitty fans, you can buy now some very trendy, "kawai" (cute), Facial Masks that I found out in Tokyo.

It is a set of 5 masks and you can buy up to 4 sets. Price includes delivery all over the world.

Talk to you soon,

Loic
http://www.fashioninjapan.com/hello_kitty_facial_mask.htm

AUTUMN 2009 - JAPANESE FASHION KEYWORDS

2009-11-02T18:49:00.000-08:00

Dear Fashion in Japan fan,

Autumn has finally arrived with some chilly days and the famous Japanese red leaves. Still October has been a tough month for retailers and everybody is expecting a lot from November. The good news is that the leather blousons trends that we spotted beginning of last Spring has been confirmed as a major trend for both women and men, as you will see on the "Special Report" section.

If you know some people that are interested in the Japanese Fashion Trends, feel free to forward this Trendsletter or www.fashioninjapan.com website address.

AUTUMN 2009 - JAPANESE FASHION KEYWORDS

Women keywords :

Outer : Blazer, trench coat, jacket with fur, military jacket, leopard coat, riders jacket, sequin jacket, gold down jacket, leather blouson–

Tops : Long T-shirt, Classic dress suit, bustier one-piece, black one-piece, rock print T-shirt, studs vest, layered T-shirts, nel shirt, mohair knit, riders jacket, chemical wash denim dress, corset, flower dress, sequin dress, classic lace dress, check dress, neon color tops, heavy gauge cardigan, heavy gauge one-piece, hand knit tops–

Bottoms : Carrot pants, leather mini skirt, leather bottoms, crushed denim, enamel pumps, leggings denim, leather–

Shoes : Jodhpur boots, knee high boots, engineer boots, color sneakers, mutton boots–

Accessories : Chief bandana, scarf, leg warmer, beret, katyusha hair band, net tights, zips, rock jewelry, studs items, dark lipsticks, riders, chains, studs bags, felt hats, color tights, print leggings, colored hoop earrings, girly sport items, caps, clutch bags, big ribbons, blazon, print stoles–

Materials : Fake fur, tartan, patchwork, check, lace, leather, sequin–

Colors, patterns : Leopard/animal print, neon color, black, print tights, dot prints, flowers, check–

Style : Neo classic, 80’s, romantic, vintage, dandy, victorian, ethnic, tight & fit tops, Gorgeous, leather jacket & boots, riders jacket & beret & mini, maxi one-piece, printed bottoms x monotone tops, fur vest & print T-shirt & mini, casual denim & fur coat, flower print one-piece & military jacket, Rock style, tube dress x large belt, loose tops x print leggings–

Men keywords :

Outer : Sweat parka, Jacket, Rider’s jacket, stripe jacket, Denim jacket, military jacket, double jacket, black 1B jacket, quilting jacket, tweed jacket, zip-up leather jacket, check blouson, field jacket, nylon jacket, taylored jacket, knit jacket, leather down jacket, single riders jacket, mountain parka, jean jacket, coat, coat with fur, MA-1 flight jacket, nylon N-3B jacket, N-1 Deck crew jacket, Military M-65 jacket, High specs montain outers, Detachable outer, heavy outer, leather outer, tight blouson, black&red block check blouson, Green check wool blouson, grey treaming jacket, check down jacket–

Tops : Check shirt, cardigan, vest, down vest, button down shirt, check shirt, white shirt, wool vest for winter, couching knit, tricolore couching knit, hooded shirt jacket, tweed down vest, Argyle sweater–

Bottoms : vintage denim, raw denim pants, monotone denim, rolled up pants, beige/dark chino pants, cropped pants, large jean, grey tweed cropped pants, skinny pants rolled up, W bottom (short knit pants + leggings), sarouel pants–

Shoes : White sneakers, mountain shoes–

Accessories : tiny collar & narrow tie, bow tie–

Materials : leather, knit, down, wool, tweed, nylon–

Colors, patterns : gray stripe, navy, black, beige, vivid colors, tricolore couching knit, check, green check, argyl e motif, grey–

Style : Multi layered, denim on denim, pattern on pattern, no belt, work & country, tight and comfort, minimal, street, vintage, neo classic, vintage, stylish x straight skinny denim, neo leather, coat with fur and layered for winter, MA-1 flight jacket with shirt for autumn, MA-1 flight jacket layered with Jean jacket for winter, N-1 Deck crew jacket with white shirt for autumn, N-1 Deck crew jacket with wool vest for winter, Military M-65 jacket with large jean for autumn, Military M-65 jacket layered with down vest for winter, relaxed layered,tight blouson with down vest, authentic american casual, country gentleman, street x country style–

Fashion Office interview Loic Bizel

2009-10-31T02:26:00.000-07:00

FashioninJapan.com
fall 2009

http://www.fashionoffice.org/collections/2009/fashioninjapan10-2009.htm
FashioninJapan-publisher about scouting, keywords, privacy

In October 2009, the Japanese street fashion magazine FashioninJapan.com announced the launch of the 'Season Report' focusing on leather wear for women and men. Since April 2001, the magazine keeps subscribers updated with Japanese fashion trends. They come rich illustrated with pictures from the streets, storefronts and with shop-inside views. The publication is respecting the privacy of the photographed people with an anonymizer over the face that has become in the meanwhile a quasi-trademark of Fashioninjapan.com

fig.: Portrai Loic Bizel. Loic Bizel is the creative mind behind the magazine. He speaks about the founding idea, the editorial concept, trend scouting, archiving trends, his method to elaborate keywords, the difference between men's and women's wear, and the privacy of photographed people.

Question: FashioninJapan.com gives a good insight into the Japanese Fashion Style from the street, stores, which colors are worn by the people on the streets, etc. When have you founded FashioninJapan.com?

Loic Bizel, FashioninJapan.com: We started in April 2001. The concept was to bring a C to B (Consumers to Business) website, where companies like designers, brands, buyers, makers,... would subscribe to have access to the 800 monthly updated streets and stores pictures. From February 2008, we decided to openwww.FashioninJapan.com to the public, making it free access and selling advertising. Since then, we have 2,5 million pages views per month and over 12,000 subscribers to our monthly newsletter.

Question: How are you selecting the stores and people on the streets; when some new would come to FashioninJapan.com, how would you instruct the photographer?

Loic Bizel: Before starting taking pictures, I watch and observe for about 30 minutes to spot the most popular trends. Then I choose the most representative people in term of total outfit from apparel to shoes, bags and hats.

Question: Do you archive the photographs on FashioninJapan.com; or in other words: is it possible to look back in time to find out when trends have changed?

Loic Bizel: There are over 800 pictures per month so we do not offer the back numbers, but a book will be published in the near future, retracing the evolution of the fashion in Japan since 2001.

Question: On your website as well as in the monthly Trendsletter, you are publishing keywords. Where do you get the keywords, or what’s your method to collect them? Are you analyzing the photographs and list the most important like in your current Trendsletter “lambskin vest, leather rider blouson, black jacket, …”? How often are you doing that?

Loic Bizel: I use the fashion magazines and the stores and brands catalogues for the keywords, then I compare them with fashioninjapan.com pictures before publishing the newsletter every month.

Question: You differentiate between men’s and women’s keywords. What are the most important differences between men’s and women’s wear?

Loic Bizel: Women fashion trends are faster to emerge and fade as a total look, while men’s trends are more evolutive with a mix of different trends or styles.

Question: The photos are of a very good quality. Which camera are you using?

Loic Bizel: I am using a Nikon D3000 for the streets pictures and a Nikon Coolpix D80 for the stores pictures.

Question: Fashioninjapan.com is respecting the privacy of the photographed people. Would you say that the anonymizer over the faces has become in the meanwhile a trademark of Fashioninjapan.com?

Loic Bizel: Many visitors are asking me not to hide the faces but the advertisers can not place their ad banners if the site does not respect the privacy and image rights laws.

EARLY AUTUMN 2009 - TOKYO FASHION KEYWORDS

2009-10-29T20:30:00.000-07:00

Dear Fashion in Japan fan,

Since April 2001, we keep you updated with the latest Japanese fashion trends, through over 1000 streets and stores pictures. If you receive this Trendsletter, it means that you are part of our 12,500 subscribers and we would like to thank you again for your confidence.

If you know some people that are interested in the Japanese Fashion Trends, feel free to forward this Trendsletter of www.fashioninjapan.com website address.

While the weather is still warm here in Japan and Autumn has not really started yet, we have still found some very fresh and interesting "Early Autumn" ideas and trends this month.

EARLY AUTUMN 2009 - FASHION KEYWORDS

Women keywords :

Outer : lambskin vest, leather rider blouson, black jacket, quilted sleeveless, downjacket, knitted coat, volume hooded trenchcoat, no collar jacket – Tops : fur bolero, long mix knit cardigan, animal prints, poncho, waffle knit, ribbons shiny, sleeveless tops, white frill shirt – Bottoms : Frill, tweed mini-skirt, All-in-one combinaison, short one-piece, black skirt, vintage flower, spangle, lace, check, sexy leopard, knit, crochet dress – Shoes : short boots, cowboy booties, engineer boots, lamb wool boots, suede booties, nods pumps, platform pumps – Accessories : black, navy, grey tights, leggings, saddle small soft tote, backpacks, roomwear – Materials : Sequins, tweed, Wool and much more on http://www.fashioninjapan.com/

Men keywords :

Outer : mool rider blouson, leather rider blouson, herringbone chesterfield coat, melton check pea-coat, stadium blouson, quilted jacket, sleeveless pattern downjacket, piping jacket, toggle blouson, denim blouson, MA-1 nylon bomber – Tops : Hooded parka, Flannel, chambray denim shirt, reversible vest, shawl collar, plain, pattern, loose, border, big letter, bi-color, double-breasted cardigan, contrasted piping vest, jersey vest, ¾ sleeves sweat hoodie, Bd, glen check, block check, tartan, madras, ¾, gingham, oxford, cleric check shirt, White shirt, photo, logo, college, border tshirt – Bottoms : twill slim pants, jersey sweat pants, grey, vintage denim, slacks, rolled-up chinos – Shoes : leather round toe boots, mid cut leather sneaker – Accessories : day pack, waist bag, outdoor rucksack, short stole – Materials : Argyle knit, light leather and much more on http://www.fashioninjapan.com/

This AUTUMN 2009, we will wrap up a Season Report focusing on LEATHER OUTER for both women and men. It will be launched in October

To advertise on www.fashioninjapan.com, 3 MILLION page views / month, please contact Loic Bizel (loic@fashioninjapan.com )

Talk to you next month !

Thank you and best regards,

Loic Bizel
loic@fashioninjapan.com

Our other services :
www.lebiz-consulting.com : Develop your Sales in Japan
www.tokyofashiontour.com : Commented and guided shopping in Tokyo

To advertise on www.fashioninjapan.com, please contact Loic Bizel (loic@fashioninjapan.com)

DISCOVERY CHANNEL J-pop Culture : Harajuku Fashion by Loic Bizel

2009-09-15T23:25:00.000-07:00

J-pop Culture : Harajuku Fashion on DISCOVERY CHANNEL

http://www.youtube.com/watch?v=efV0MgK7XrM

You can see Loic Bizel from minute 6’ ! Enjoy !

www.fashioninjapan.com

Summer 2009 - Tokyo Fashion Trends by fashioninjapan.com

2009-07-14T17:22:00.000-07:00

Dear Fashion in Japan fan,

In order for you to have a better understanding of the latest Japanese fashion trends, we will continue to update every month - www.fashioninjapan.com - with over 1000 pictures. In the meantime, the Trendsletter will be issue every season with more detailed keywords, as below. We hope you will enjoy our Trendsletters even more ! And feel free to forward it to anybody that is interested in fashion.

As a subscriber to www.fashioninjapan.com, we are pleased to announce you that we will conitnue our collaboration with the English magazine Japan Consuming - Japanese Consumer Markets Decoded -. It is a great opportunity for you to be aware of the latest changes occuring on the Japanese Retail and Brand markets. If you want to receive a sample of their monthly report, please contact Loic Bizel (loic@fashioninjapan.com ). And if you subscribe to Japan Consuming through www.fashioninjapan.com, you will get a 5% discount.

To get an idea of the information that you will find in Japan Consuming, please find hereafter the main subjects of May 2009 issue :

Non-store sales exceed department stores and convenience stores
H&M and Forever 21: a good start and Forever 21 gets 430,000 customers in a month
New SC planned for Futako-Tamagawa
Herbivores and men in skirts: different markets altogether
Isetan-Mitsukoshi absorbs Iwataya
Wedding dress market opens up for the discerning customer
Uniqlo: just too good? Uniqlo pulls further ahead of competitors
Lumine Est revival shows how station buildings are becoming the place to locate fashion brands
ABC Mart gets United Arrows stake
Rich Chinese to boost Japanese retail sales...

All these subjects are explained with key sales figures, company information and partnership deals.

SUMMER 2009 - FASHION KEYWORDS

WOMEN : Volume x tight - Boohoo style : dress x cardigan - Sporty chic : Gold cardigan x short - Summer cool romantic - Marine style x boy’s casual style

Women keywords : One piece (OP), Stripe OP, Large borders OP, Chiffon OP, Shirring OP, Lace Tiered dress, Marine border OP, Lace cocoon skirt, High waist balloon skirt, Thin compact jacket, Decollete shirt, Flower print shirt, Small short sleeves cardigan, Bare OP, Bow tie tunic, Washed jean, blouson jacket, Urban safari, Royal color, Shirt x Denim, High waist, Docking dress, Ribbon item, Ballerina styl e, Gelato color, Jean blouson jacket x Mini skirt, Mint, Coral Pink, Monotone marine, Ribbon belt, Decollete top x large belt x A line skirt, Twin x Ribbon belt x Cocoon skirt, Shirt x Elastic wide stretch belt x color satin skirt, Bare OP x Shiny belt, Blouse X Chouchou belt x Tiered skirt, Off shoulder OP x Meche belt, Montone / Color Capri pants, White trousers, Waist Bijou skirt, Long knit x Check Mini, Border parka x Tutu Mini, Cotton Blouse, Frill Blouse x Frill, Tuck crochet cardigan, Chambray all-in-one, Wedge sole with leather strap, with Color patent, with Flower print, with Monotone ribbon, with Madras check, Rubber shoes, Shiny flat shoes, Girly satin pumps, Glitter shoes, Tie-dyed, 2 pattern prints, Neon color, Layered, Stars, Dot, Border, Retro flower, Ethnic, Sequins swimming suit, Stripe shirt, Short pants, See-trough, Frill, Lac e, Wide belt with Long shirt, with Skirt, with One piece, with Long T-shirt, with Tunic, Monotone gorgeous, Maxi OP, Long salopette, Pushpin Line, Tule skirt, Bijoux tops, Long cardigan, Cocoon skirt, Tiered skirt, Volume jewellery x OP, Girly POP, Sweat like easy grey pants, Print blouse, Black short pants, Checked shirt, Sarrouel pants, Denim jump suit, Cotton lace and Denim jump suit, Gilet, Beige boot, Dungare or Chambray shirt, Pumpking mini skirt, Tank top x all around black pants, Resort OP, Fringe stole, Bijou TS, Vintage flower print mini dress, Boy’s like denim salopette, Denim vest and denim short pants, Oversize shirt, Pure white coordinate, Crushed denim, Basket bag, Straw hat, Long bare OP, Black & White t’s, Long tank, Burn out TS, Colorful tanks and much more on http://www.fashioninjapan.com/

MEN : Spochic (Sporty and classic-chic) - Na-tweed (Natsu tweed = summer tweed) - Nostalgic color style - Muzoosa style = Simple & Easy style - Warumen Yankee (bad boy look?)

Men keywords : G jean, Tie-dyed Knit polo, Meche belt, Knit tie, B.D. shirt (Button-Down), Gray and Navy suit for summer, 2 colors striped tie, Cotton beige suit, Navy Jacket style, Colonial style, Marine style, Linen, Cotton, Indian Paisley print, Madras check, African batik prints, Cargo shorts, Madras shorts, Dress shorts, Gurkhas shorts, Around 40 shorts, Wide lapel suits with checks, Hunting cap, Cufflinks, Long wallet, Jacket with elbow patch, Dungaree shirt, Denim shirt, Deck shoes, Rugby jersey, Layered tops : Wide borders x plain polo shirt, thin white borders x B.D. shirt, wide blazon polo x long TS, Marine and beige, Simplicity, Easiness, South of Fran ce madras, “Business-ede” shoes : business suit with suede shoes, Denim on denim, Straw Panama hat, Bowling shirt, Light and thin, Loose, Denim and chambray, Checked shirt, Pattern : tribal & resort printed shirt, Plain White shirt but with details, frills, cuttings, Color shirts, retro style, smoky color, Shirt tied up, Shirt on shirt Chambray x Denim, Shirt with vest, Shirt with thermal layered, Non iron shirt, Shirt jacket, Tuck in Shirt, Shirt with scarf, Polo shirts, Baggy shorts, Bandana, Scarf, Stole, Shawl, Colonial chic, Into the wild, Pop wear, colorful wear, Slip on shoes, Relax, Natural, discreet, Long pants leg, Low-tops sneakers, Print TS, Border TS, Back pocket jeans = back jeans, Colored jeans, White TS, White shirt, Retro modern denim, Short coat, Postman shoes, Wrinkled shirt, Light color denim, surf style, Retro and simple TS, Vintage TS, Belt accessories, Western shi rt, Prep shirt, gingham check, Flower print shirt, Sweat parker on top of madras shirts, Retro logo TS layered with madras shirt = vintage look, Resort taste print TS, Paisley print shirt, Multi stripes shirt, Oriental flowers shirt, Street mode, Eco casual, Capri trousers, Polo shirt, Zip up blouson, Monochrome photo Print TS, Short pants, Tank top, Cardigan, G jean jacket, Border shirt, Shorts look x polo on shirt, layered polos, Casual down : chic polo x work item, Overall work style, Loose denim overall, Chic rock style with gilet, Military shirt, Cropped pants, Cargo pants, ¾ length sleeve, Linen x neon color look, “Americaji” American casual, light Parka, Overall with suspenders, TS with messages, Organic, Pop colouring, Tribal graphic print TS and much more on http://www.fashioninjapan.com/

Fashion Keywords from Men’s Non-No magazine :

Short sleeve shirt :
50’s bowling style shirt
Rough and formal mix shirts
Vintage ombre check shirt
Whole patterned shirt
Chambray and denim shirt
Cuban shirt
Dress shirt
Work shirt
Roll-p sleeve shirt
Bamboo shirt
Blouson shirt

Polos :
Double collar
Front piping
Back piping
Deco
Pop
Layered

Solid color tank top :
Relax tank
Washed tank
Colorful tank
Trim tank
Plain tank

Summer cardigan :
Relax and chic colouring cardigan
Pop and charming border cardigan
Spice coloured cardigan
Monotone type and detailed cardigan

Fes-tops : festival tops
Outdoor rain poncho
Nylon parka
Fes photo print TS
Rock attitude
Fes inner

Vest :
Cool and edgy
Hickory stripe jeans vest
Modern casual navy vest
Hooded type vest
Dark tone shirt x light pink vest
Glen check vest
Work vest
Tradi style
Ethnic motif
Layered style
Coloring and design mix

Three quarter sleeve cotton TS
Border type, fresh style
Layered style
Relax type, Henry neck
Tie-dyed

This SUMMER 2009, we have wrapped up a Season Report focusing on STRAW and PANAMA for both women and men.

To advertise on www.fashioninjapan.com, 3 MILLION page views / month, please contact Loic Bizel (loic@fashioninjapan.com )

Talk to you next month !

Thank you and best regards,

Loic Bizel
loic@fashioninjapan.com

Our other services :
www.lebiz-consulting.com : Develop your Sales in Japan
www.tokyofashiontour.com : Commented and guided shopping in Tokyo

To advertise on www.fashioninjapan.com, please contact Loic Bizel (loic@fashioninjapan.com)

Early Spring 2009 trends : Neon ? Checks ? Neo African ? Resort ?

2009-04-20T02:22:00.000-07:00

Dear Fashion in Japan fan,

Spring is just around the corner despite the cold weather in Japan. Stores and Japanese trendsetters are now in a good mood for this new season with lots of new trends. As always, the creativity is in streets and stores. Shibuya, Harajuku, Daikanyama and Aoyama are still the leading fashion spots and 109, Nano Universe, Ships, Beams, United Arrows, Free's, Rosebud, Loveless, Restir,... remain the leading fashion boutiques of Tokyo.

Do not forget to visit us in Tokyo and download our Fashion Calendar on www.tokyofashiontour.com : Commented and guided shopping in Tokyo

Early Spring 2009 : Neon ? Checks ? Neo African ? Resort ? : Fashion Trends SpottedWomen keywords : sexy dress, cool one-piece (OP), border tops, all-in-one, printed OP, knit tops, modern chic, embroidery dress, micro mini short, slim pants, knitted coat, romantic coat, standard jacket, designed jacket, lady-like jacket, colorful short trench, loose and sexy OP, sleeveless OP, boys knit, stoles, soft boston bag, natural safari, colors & themes : lady yellow, spicy red, juicy pop, vivid feminine, impact flowers, romantic resort, marine mix, juicy vacances, tropical print, glam flowers, lovely flowers, vivid flowers, exotic print, retro print, impact python, georgeous leopard, volume heel pumps, Accessories : sunny yellow, spice silver, vivid hot pink, urban black, modern pop marine, vacances straws, heavenly turquoise, hyper sparkle neon, energy african, precious multicolor, skinny metallic, primitive african, navy+purple, balck+red, green+yellow, green+orange, pink+kaki, neon orange, yellow, pink bolero knit, thin belt, big shades, colorful bags, ballerinas,, beret, and much more on http://www.fashioninjapan.com/

Men keywords : Sporty nylon windbreaker, rider blouson, Lamb shawl cardigan, Leather skinny blouson, jacquard and argyle knit, hooded parka, short pea-coat, post overall, balck jacket+blue denim, engineered garnment, raw and vintage denim, chinos pants, slim cargo, color pants, cable knitted v-neck cardigan, chambray shirt, pastel light gauge knit, tilden, nylon hooded outer, low gauge knit shawl collar cardigans, straight tip sneakers, deck shoes, wing tip, messenger bag, nylon and leather shoulder bags, tote bag, boston, rucksack, monotone, checks, leather and vivid colors and much more on http://www.fashioninjapan.com/

This SPRING 2009, we have wrapped up a Season Report focusing on RIDERS BLOUSON for both women and men.

To advertise on www.fashioninjapan.com, please contact Loic Bizel (loic@fashioninjapan.com )Talk to you next month !

Thank you and best regards,

Loic Bizel
loic@fashioninjapan.com

Our other services :
www.lebiz-consulting.com : Develop your Sales in Japan
www.tokyofashiontour.com : Commented and guided shopping in TokyoTo advertise on www.fashioninjapan.com, please contact Loic Bizel (loic@fashioninjapan.com)

tokyo fashion trends keywords - winter 2008

2008-11-11T01:24:00.000-08:00

Autumn season is coming with cooler temperatures and therefore more outerwear, warmer clothings and shoes, darker colors variation. As always, the creativity is in streets and stores. Shibuya, Harajuku, Daikanyama and Aoyama are still the leading fashion spots and 109, Ships, Beams, United Arrows, Free's, Rosebud,... remain the leading fashion boutiques of Tokyo.

Autumn 2008 "Primitive ? Cyber ? Organic ?" : Fashion Trends SpottedWomen keywords : Leather blouson, knit tank one-piece, military coat, salopette, boyfs check shirt, long check shirts, vneck knit cardigan, crew-neck one-piece, border cut&sew, fur-collar down jackets, multi pocket vest, skinny straigth pants, flare bootcut denim, Cotton, Suede, Mini dress, Fit and flared dress, Pleats, Gather, Bustier Dress, Body Suit, Tights, Concaved Shoulder, Straight Switch Line, Soft Tulle, Organza, Sequins, Enamel, Neo-Plain, Y line dress, Square shouldered jacket, Peplum suit, Waist shape, Dot, Check, Digital motif, Kaleidoscope, Colored tights, Neon colors, Tie-dye, White, Pink, Red, Purple, Blue, Amber, Caramel, Safran, knitted boots, nylon Rubber Duck boots, volume heel pumps, UGG fur and wool boots, suede Indian fringes long boots, shiny and enamel handbags, Chiffon, Satin, Mesh bag, clutch bag, Leather bracelet, Natural leather, Materials mixed bag, Large belt, knitted wool handbags, fur scarves, beret, and much more on http://www.fashioninjapan.com/

Men keywords : Leather blouson, knit and nylon down jacket, patterned knitted slim sweater, knitted v-neck cardigan, flannel vests, checked flannel shirts, light plain hoodies, chesterfield coat, sporty nylon hooded outer, low gauge knit shawl collar cardigans, wool pants, slim cargo, Suede round-toe shoes, leather sole boots, country and trekking boots, workboots, nylon and leather shoulder bags, and much more on http://www.fashioninjapan.com/

This AUTUMN 2008, we have wrapped up a Season Report focusing on VEST for both women and men.

To advertise on www.fashioninjapan.com, please contact Loic Bizel (loic@fashioninjapan.com )

Talk to you next month !

Thank you and best regards,

Loic Bizelloic@fashioninjapan.com

Our other services : www.lebiz-consulting.com : Develop your Sales in Japan
www.tokyofashiontour.com : Commented and guided shopping in Tokyo

To advertise on www.fashioninjapan.com, please contact Loic Bizel (loic@fashioninjapan.com)

Article Just-Style - Lebiz Tokyo / Fashion Consulting

2008-09-30T17:47:00.001-07:00

They speak about us and we thank them !
Just-Style : Fashion Consulting / Fast Retailing - Uniqlo

Spotlight on...Fast Retailing
14 August 2008 Source: just-style.com

The Uniqlo Kobe Harborland store
view image
Fast Retailing Co, operator of the Uniqlo casual clothing chain, is emerging in Japan as the lone champion in a retail landscape that looks predominantly bleak this year. Michael Fitzpatrick looks at how the company is bucking the trend.
Thanks to the credit crunch and weakening consumer spending, clothing retailers saw lacklustre results in the March-May quarter. But only Fast Retailing managed to keep its head above water.
Typically for major retailers the slump has been caused by sluggish clothing sales.
According to leading men's retailer Daimaru, sales of expensive items such as foreign brands have abruptly plunged since April and, across the board generally, sales of men's wear in Japan has dropped 7% while clothing has fallen 5% since the spring.
The prices of petrol and other goods and services in Japan are at an all time high after the country suffered from deflation over the last 15 years.
J Front Retailing Co, created by integrating Daimaru Inc and Matsuzakaya Holdings Co, for example, reported a JPY3.6bn (US$32.8m) consolidated net profit for the first three-month period of fiscal 2008, down 28% from their combined results a year earlier.
J Front lowered its full-year net profit forecast to JPY19.1bn, down 18% on the year.
Bucking the trendThe latest figures from Fast Retailing show that it is managing very ably to buck the trend.
Fast Retailing's consolidated net profit surged 27% to JPY40bn for the September 2007-May 2008 period - meaning that 98% of the JPY41bn target for the full year through August had been attained in just the first nine months.
The company's stocks are also on the roll in an economy that many say has now entered recession.
Fast Retailing's stock jumped JPY250 higher than one previous day's close at one time, while most major retailing issues were losers on the equity market on the day.
"We have been more fortunate than most, and not too hard hit by the lack of consumers at out-of-town shopping malls where shopping is right down owing to higher prices at the pumps," says a Fast Retailing spokesman.
Savvy marketing Uniqlo places its unprecedented success in the teeth of an oncoming recession on savvy marketing.
Young women have been targeted of late via big media campaigns that focus on new lines such as slender but high-rise jeans that have proven popular recently among women in Japan.
"Uniqlo continues to be successful because it became the first chain store to reach that level in Japan, thanks to a strong foothold in the main cities and a combination of good quality, low price basic products," says Tokyo based fashion analyst Loic Bizel at Lebiz Consulting.
"Over the last couple of years the arrival of some international chain stores (such as H&M and Abercrombie & Fitch) has made Uniqlo push its more fashion oriented products, producing quicker, closer to the trends and in smaller volume in order to meet demand."
Uniqlo's gross profit to net sales ratio outstripped its target in the third quarter from March to May, improving by 2.4 points compared to the previous year as the company exercised stronger control over discounting.
Uniqlo's cost ratio improved 1.4 points year-on-year as the advent of its regional employee system also helped reduce time spent hiring and training new personnel, and efforts to improve operational store efficiency led to a rise in productivity.
Restructuring lossSome restructuring however will see some profit loss for Uniqlo this year after Fast Retailing recently took the decision to merge three of its Japan apparel subsidiaries (low-cost casual wear brand developer GU Co Ltd, and retailers Onezone Corp and Viewcompany Co).
This will take effect from 1 September.
"The newly merged company will strive to create a new style of shoe business within the footwear industry, and the cheapest quality clothes in the low-cost clothing market," the company said in a statement.
"We are looking to further improve profitability by boosting the new company's operational efficiency through the merger of production, product, marketing, supervision and management planning functions.
"We are expecting to account a special loss of JPY1.8bn in the year to 31 August 2008 as the three-company merger results in inevitable store closures and office transfers."
Mr Bizel suggests there might be tougher times ahead, however, as the foreign competition ups its game in Japan.
"Despite the positive given figures, I think that they [Fast Retailing] will be facing some hard times due to the opening of H&M and the recent and increasing fierce competition between the Japanese brands developed by the major trading companies or the select stores," he says.
"Still, with their capacity of investments they could take over some additional domestic or international brands in order to reach their target of JPY1 trillion by 2010."

Article ELLE Canada - Tokyo Fashion Tour

2008-09-30T17:44:00.000-07:00

They speak about us and we thank them :

ELLE Canada

TRENDSLETTER - tokyo fashion trends keywords - autumn 2008

2008-09-30T17:41:00.000-07:00

WIN ONE OF THE LIMITED CECIL MC BEE TOPS : very trendy Shibuya Style (very limited offer / 1 item per style only, first lists received first winners served).

EMAIL US AT LEAST 100 EMAILS CONTACTS FROM YOUR FASHION FRIENDS

Dear Fashion in Japan fan,

Autumn season has just started here in Japan, allowing Japanese fashion people and shops to show us their latest fashion trends. As always, you will be amazed by the originality of the women and men clothing, shoes, bags,... Of course, Shibuya, Harajuku, Daikanyama and Aoyama are still the leading fashion spots and 109, Ships, Beams, United Arrows, Free's, Rosebud,... remain the leading fashion boutiques of Tokyo.

Early Autumn 2008 "Cool Rock ? Folkie Girls ? Romantic Revolution" : Fashion Trends Spotted

Women keywords : tailored jacket, tight skirts, big knits, slim plants, volume skirts, wide pants, volume long gilet, vest, check one-piece dress, lady one-piece, bohemian tunic, designed tailored jacket, short pants set-up, bow tie blouse, poncho, 80's printed skinny pants and tights, color leather jacket, lambskin and fur vest, knitted outer, no-collar jacket, trenchcoat, hooded cardigan, knit tunic, brown boots, Rubberduck boots, UGG shoes, volume heel pumps, lace up boots, booties, flat sole indian boots, clutch bag, chain bag, quilted bag, long scarves and stoles, and much more on http://www.fashioninjapan.com/

Men keywords : emblem vest, long knit, flannel shirts, cleric shirt, shawl collar knit, stoles, button-down shirt, patterned knit, patterned shirt, knit cap, lumberjack shirt, vneck pullover, dungaree shirt, denim skinny pants, printed t's, messenger bags, gingham check shirt, short vest, knit cardigans, chinos, scarves,brown loafer, trekking boots, working round-toe boots, deckshoes and much more on http://www.fashioninjapan.com/

This AUTUMN 2008, we have wrapped up a Season Report focusing on VEST for both women and men.

To advertise on www.fashioninjapan.com, please contact Loic Bizel (loic@fashioninjapan.com )

Talk to you next month !

Thank you and best regards,

Loic Bizelloic@fashioninjapan.com
Our other services : www.lebiz-consulting.com : Develop your Sales in Japan
www.tokyofashiontour.com : Commented and guided shopping in Tokyo
To advertise on www.fashioninjapan.com, please contact Loic Bizel (loic@fashioninjapan.com)

tokyo fashion trends keywords - summer 2008

2008-06-16T03:00:00.000-07:00

Dear Fashion in Japan subscriber,
With over 2.5 million pages viewed in May 2008, www.fashioninjapan.com is becoming the leading Japanese Fashion Trends website.
Summer season has almost started here in Japan, allowing Japanese fashion addicts to show us their latest fashion trends.
This Summer 2008, we have wrapped up a Season Report focusing on Panama Hats.

Summer 2008 "Eco / Earth / WWF" : Fashion Trends Spotted
Women keywords : tailored jacket, shiny trenchcoat, hooded jersey, parka, light white knit one-piece dress, madras long shirt, green denim, patchwork flower print, short sleeve coat one-piece, v-neck one-piece, long tank top, tiered sleeveless cut & sewn, cropped pants, printed tunic, linen tailored jacket, oxford safari shirt, satin short pants, bow collar blouse, chiffon border blouse, clerical short sleeve shirt, french sleeve shirt, paisley print dress, tiered skirt, chambray tailored jacket, denim baggy pants, camisole, linen cardigan, lace one-piece dress, high waistline denim pants, frill tunic, gladiator sandals, wedge sole, panama hat, accessories (bag & shoes), and much more onhttp://www.fashioninjapan.com/

Men keywords : short blazer jacket, slim denim, short pants, dark denim, linen shirt, linen safari jacket, short sleeve shirts, university t's and hoodies, white, chinos, colored, hickory, short pants, long sleeve border t's, pastel sax blue, pink, yellow, green, photo print t's, wrinkle shirt, BD shirt, chambray shirt, roll-up shirt, gungham check shirt, epaulette shirt, tank top, trim t's, v-neck t's, back print t's, numbering t's, scarves, work cap, mesh cap, panama hat, gladiator sandals, espadrilles, loafer, deckshoes and much more onhttp://www.fashioninjapan.com/

To advertise on www.fashioninjapan.com, please contact Loic Bizel (loic@fashioninjapan.com )

Talk to you next month !
Thank you and best regards,
Loic Bizel
loic@fashioninjapan.com
Our other services :
www.lebiz-consulting.com : Develop your Sales in Japan
www.tokyofashiontour.com : Commented and guided shopping in Tokyo
To advertise on www.fashioninjapan.com, please contact Loic Bizel (loic@fashioninjapan.com)

tokyo summer 2008 fashion trends

2008-06-10T02:54:00.001-07:00

Man of Qee Blog: Galeries Lafayette

2008-04-24T23:33:00.000-07:00

Man of Qee Blog: Galeries Lafayette

fashion in japan - Street Videos March 2008

2008-04-10T02:53:00.000-07:00

what's hot in Shibuya ? Watch this out :
http://www.myspace.com/fashioninjapan

Loic

fashion in japan - March 2008

2008-04-03T02:16:00.000-07:00

Dear Fashion in Japan subscriber,

Since the access to

www.fashioninjapan.com is FREE, we have seen a sharp increase in our number of single visitors (1,000 / day in March 2008) and page views (1.8 million in March). THANK YOU !

Spring 2008 has finally arrived ! Fashion Trends Spotted
Women : loden (white/tweed), no-collar loden, knitted poncho, long knitted cardigan, colorful dress trenchcoat, shiny trenchcoat with 3/4 sleeves, one-piece dress with 3/4 sleeves, blouse, short-pants salopette, micro denim shorts, flare denim, ankle and pumps (white, bleu, red), square-toe pumps, wedge soles, liberty prints, retro checks, plain colors (green, pink, yellow, orange, melon, strawberry), and much more
http://www.fashioninjapan.com/

Men : riders blouson, riders stunt, hooded blouson, light leather blouson, trench coat, swing top blouson, piping jacket, short blazer jacket, long knitted cardigan, bd shirt, chinos pants, short knee pants, loose fit dark denim (blue, yellow, orange, brown), long-nose enamel sneakers, silver and gold sneakers, leather sneakers, buckles leather boots, trekking boots, deck shoes, college mocassins, madras checks, and much more
http://www.fashioninjapan.com/

"Tokyo Fashion Tour" : Shopping Tour Guide - Discover the trendiest retailers and concepts of Tokyo - Shopping Calendar
Talk to you next month !
Thank you and best regards,
Loic Bizel
loic@fashioninjapan.com
Our other services :
www.lebiz-consulting.com : Develop your Sales in Japan
www.tokyofashiontour.com : Commented and guided shopping in Tokyo
To advertise with us, please contact Loic Bizel (loic@fashioninjapan.com)

Men's Uno - Taiwan - Loic Bizel "cool hunter" in Japan

2008-03-13T21:51:00.000-07:00

Article in Taiwanese in Men's Uno February 2008.

If you want to comment, please do it in English ;-)

article business week - loic bizel

2008-03-13T21:49:00.000-07:00

Can the length of women's hair signal where the economy is going?

Let's see what professional think !

What do you think ?

Fashion Trends from Tokyo

2008-03-13T21:44:00.000-07:00

Hello fashion people !
You should come to Japan to discover the latest fashion trends (www.tokyofashiontour.com) or just subscribe to our monthly trendsletter on www.fashioninjapan.com.

Open_your_Eyes and Imagine_the_Future

Loic Bizel
PLEASE NOTE THAT www.fashioninjapan.com IS NOW ON FREE ACCESS !
________________________________________________________________
LeBiz Tokyo - Fashion Consulting
loic@fashioninjapan.com
tel : 81-(0)90-3680-0836
fax : 81-(0)3-5721-8486
skype me : callto://loic_bizel

www.fashioninjapan.com : Open_your_Eyes and Imagine_the_FUTURE
www.lebiz-consulting.com : Develop your sales in Japan
www.tokyofashiontour.com : Shopping & guided visit of the best retailers in Tokyo
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shibuya fashion trends

2008-03-13T21:35:00.001-07:00

harajuku trends

2008-03-13T21:35:00.000-07:00

harajuku fashion

2008-03-13T21:33:00.000-07:00

tokyo shibuya harajuku pictures

2008-03-13T21:17:00.000-07:00

Fashion in Japan

2005-03-14T21:52:00.000-08:00

Fashion in Japan

Fashion Trends from Tokyo

2005-03-14T01:42:00.000-08:00

Hello fashion people !

You should come to Japan to discover the latest fashion trends (www.tokyofashiontour.com) or just subscribe to www.fashioninjapan.com.

Open_your_Eyes and Imagine_the_Future

Loic Bizel
www.fashioninjapan.com